2014-2015 : l'édition en chiffres
Pour la quatrième année consécutive, le revenu net des éditeurs baisse en 2014 et passe de 2 687 millions d’euros en 2013 à 2 652 millions d’euros, soit une baisse de 1,3%. La baisse, moins marquée qu’en 2013, est atténuée par les cessions de droits qui progressent de 5,5%. ©Charles Platiau/Reuters La vente de livres, qui représente 94,9% des revenus nets des éditeurs, a diminué de 1,7% à 2 517 millions d’euros et le nombre d’exemplaires vendus a baissé de 1,2% à 422 millions
Direct Matin se lance dans la réalité augmentée
La réalité augmentée pourrait-elle donner un coup de fouet à la publicité print ? Le journal gratuit Direct Matin offre depuis début juin à ses lecteurs une édition print enrichie par la réalité augmentée. Mardi 9 juin 2015, les 2,5 millions de lecteurs de Direct Matin ont découvert "une nouvelle expérience de lecture, enrichie, ludique et étonnante" explique le quotidien.
Grâce à l'application gratuite Direct Matin à télécharger sur son smartphone iOS ou Android, les lecte
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